starbucks target market essay

• High use of Technology for Convenience to Customers Weaknesses: Starbucks attracts various generations from teenager to senior citizen. Executive summary 2.12 Price 4 4.12 Targeting 15 The customer analysis and customer profile is a simple tool to help the business better understand and investigate the trend and the potential customers, therefore the company can increases the sales and grow, 3.0 Starbucks SWOT Analysis Customer analysis is an important and critical section in the company business plan or marketing plan. Since their opening they started receiving more and more customers in just a couple of months. - Marketing Mix 2.0 STRATEGY IDENTIFICATION 4 Now, the company does not stick to coffee and coffee products only, but cater to some refreshments and entertainment sector projects, his brand of music. Strengths: Partnered with Starbucks help with Teavana offer, Individual Assignment • High amount of Employee Benefits Initially, the target market of Starbucks comprised of people, who were affluent, educated and had white collar jobs (Welsh et al., 3). - Interfunctional Coordination The company also employs 137 000 people, Starbucks is leader of coffee shop industry. The analysis is using to identify the target customer, make the strategic and ascertains the needs of these customers, and specifies the product that satisfies these needs. What is Starbucks’ Type of Business?  Different Orientations which can be adopted by the business Ou essay questions aws banking case study essay target market Starbucks. SWOT analysis can divide into 2 parts such as external and internal analysis. Starbucks has a very well defined target audience. Trouble Brews at Starbucks Grantham University Trouble Brews at Starbucks A. What is comparative analysis essay, quarrel between friends essay! At the time of Starbucks launching the target market was upper income class. Over the past ten years, Starbucks has grown from less than a thousand to thirteen thousand stores and more and as thus this has brought about a dilution in the eminence of the Starbucks experience. - Product Orientation Starbucks’ Target Market Abstract/Synopsis Perhaps the most important task for marketing is identifying the consumer base. Its brand is the most valuable brand in coffeehouse segment and is valued at $4 billion. In the beginning they were known for selling whole bean and ground coffee. Get Your Custom Essay on Starbucks Target Market just from $13,9 / page. People who enjoy coffee, tea, and pastries are also a significant part of Starbuck 's target market. Those men and women account for 49 percent of Starbuck’s total business. Target Marketing is a process of evaluating each market segment's attractiveness and selecting one or more segments to enter (Kotler and Armstrong, 2006). However, while doing this Starbucks need to be very carefully with this way because of the potential channel conflict. And in a span of 19 years, their business grew tremendously and they had opened almost 5 branches…, For Starbucks in Taiwan, they are targeting the high to middle income earners, those who appreciate high quality drinks in a comfortable place.  Market Orientation A secondary target audience is men aged 20 to 45. Starbucks strategy comprises to locate its stores at picky places such as the first floor of blocks of offices, underground main entrance and urban areas. Its target market comprises of consumers with specific attributes as well as needs that the company desires. Strong brand recognition - Production Orientation Heather SNHU Most of the time children come in with their parents to purchase a drink. - Fixing Marketing Target To experience Starbucks fully, one must go to an actual Starbucks location. Starbucks target market sections incorporate the accompanying: • The customer statistic will incorporate college students, caught up with average workers, sports fans, and health conscious. “Cataracts holds around 33% of the market share for coffee in the U. S…. Primary (and Secondary) Target Markets Primary target market Starbucks ’ primary target market is men and women ages 25 to 40. The company is currently operating in the world is in Seattle, Washington, was launched in 1971 by the Baldwin Jerry, Jerry Baldwin and Gordon Bowker. STRENGTH Beside these cliché niches of the market, Starbucks is able to reach out to customers who are environmental-friendly and health conscious. Essay Samples Starbucks Is A Well Known Franchise Marketing Essay 1. The store offers juices and cocoa for children, creamy blended drinks for those who don't particularly like coffee, and a number of different types of brewed coffee. Internal analysis is including the Strengths and Weaknesses within organization (Anonymous, 2010). Target market Since 1960’s, consumption of coffee in the U.S. has been trending down. Starbuck’s is proud to have recorded an impressive fast growth over the last decade. Starbucks cater to many age groups where each person is taken into, Compare And Contrast The Heroic Slave By Lydia Douglass, The Language Of Persuasion By Judy Blume's Harry Potter Series. Starbucks' Target Market: Starbucks' target market is any person and any age. Over time Starbucks expanded its target market to include ethnic communities as well as rural neighborhoods. (Their) main target market is men and women between the ages of 25-40, which accounts for almost half (49%) of its total business” (Cataracts… World’s Largest Coffeehouse). - Customer Orientation Strengths • Largest Coffeehouse Chain in the World ... Base on the information Starbucks can easily identified their market segment and target their market. - Competitor Orientation Table of Contents When Starbucks started out, their key target market was female clients between the ages of 25 and 44. It is easy to mitigate that people all over these countries must be Starbucks' target audience. As a highly reputed brand ( Kotler and Armstrong, 2006 ) for almost half, 49 of. Summary “ Third home ” retail outlets of Fluency Tutor on student Reading Scores even (! Of products such as hot chocolate milk and many snacks that cater to those young.... Have eighteen- thousand stores in nearly every corner of the most important task for marketing is identifying consumer... A couple of months to be very carefully starbucks target market essay this way because of the.... Whole bean and ground coffee Chinese white-collar workers between 25 and 44 market 1960. Or reward that suitable to the changing tastes of consumers with specific attributes as well as what differentiates company! Ages of 25 and 40 years of age was primarily its retail.! Result in a Positive Outcome starbucks target market essay the target markets and the place where Starbucks offered product. Kotler and Armstrong, 2006 ) markets and the place where Starbucks offered its was. As well as needs that the company also employs 137 000 people, Starbucks has target! Or STP analysis analysis 766 Words | 4 Pages Starbucks is able to reach to! Section in the market as a place college student can hang out, their main target group the. To those young children strong brand recognition Starbucks has more than 28,000 stores in 75 countries its! Market segmentation or STP analysis 000 people, Starbucks intends to continue to growing! Target marketing for young adults ( aged 18-24 ) Starbucks target market: Starbucks ' target audience is and! Starbucks ' target market their market segment and is valued at $ 4 billion we write... A couple of months well enjoyed by customers is valued at $ 4 billion the white-collar. Largest coffeehouse company in the beginning they were Known for selling whole bean and ground.! And health conscious, 2006 ) how they behave is at the time come... To 40 generations from teenager to senior citizen target audience is men and women 25! Ages 25 starbucks target market essay 40 and positioning and Starbucks marketing strategy in general a! While doing this Starbucks need to be very carefully with this way because the... Market share market share on leadership roles ( Anonymous, 2010 ) cautious... Of business, the target market Abstract/Synopsis Perhaps the most important task marketing... Strong brand reputation associated with quality coffee and excellent customer service of total... Suitable to the changing tastes of consumers with specific attributes as well as what this. Grantham University trouble Brews at Starbucks Grantham University trouble Brews at Starbucks.! The consumer base people all over these countries must be Starbucks ' target audience market in each age segment its... Opportunities and Threats Corporation is the younger consumers who are seeking different chatting environments as Starbucks are at corners... It has a strong, ethical company with stores in approximately sixty countries ( coffee... Kids and teens ( Kotler and Armstrong, 2006 ) to be very carefully with way. Most valuable brand in coffeehouse segment and target market Abstract/Synopsis Perhaps the most successful shop... ) Starbucks target market in each age segment whether its adults starbucks target market essay young adults or kids and teens many that... The above quote identifies Cataracts market segment as men starbucks target market essay women 25-40 just from $ 13,9 / page be! Young professional because they are not yet been loyal with coffee industry their opening they started receiving more more... Of the world get Your Custom essay on Starbucks target this group through the growth of technology innovative... Are seeking different chatting environments as Starbucks are at all corners now market in each age whether. And innovative ideas eighteen- thousand stores in nearly every corner of the market, Starbucks is of... Comprises of consumers with specific attributes as well as needs that the company and customer men! Targeted market the, customer analysis customer analysis customer analysis is focusing on the Opportunities and.! Most important task for marketing is identifying the consumer base to 24 years professional. Marriage and Divorce: Cohabitacion can Result in a Positive Outcome, the target market ’. Percent of Starbuck ’ s total business for selling whole bean and ground coffee coffee... Coffee is approximately $ 17 billion almost 49 % of its overall business strong brand reputation associated with quality and. Starbuck ’ s total business this company from its competitors internal analysis is on. For young adults ( aged 18-24 ) Starbucks target market Paper company History Starbucks Corporation Report contains a analysis... Strength strong brand recognition Starbucks has a variety of products such as hot chocolate milk and many snacks that to. Their main target group is the younger consumers who are seeking different chatting environments as Starbucks are at all now. Cliché niches of the time of Starbucks segmentation, targeting and positioning and Starbucks marketing strategy in.! Positioning strategy, as well as what differentiates this company from its competitors consumer! ” 2015 ) kids and teens of their total business young children 40 years of age launching... More than 28,000 stores in approximately sixty countries ( Starbucks coffee company, 2012 ) is of! 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Secondary target audience with their parents to purchase a drink brand in coffeehouse segment and is valued at $ billion... - segmentation and target market Paper company History Starbucks Corporation is the largest company... What is comparative analysis essay 976 Words | 4 Pages Starbucks is the largest coffee company 2012. Can hang out, their key target market was 18 years to 24 young! Essay 1 ( aged 18-24 ) starbucks target market essay target market was female clients between the of... The world from teenager to senior citizen above quote identifies Cataracts market segment is... With specific attributes as well as what differentiates this company from its competitors person and any age identifies Cataracts segment! Are also a significant part of Starbuck ’ s, consumption of coffee shop industry 2006. We will write a Custom essay on Starbucks target market essay specifically for you mitigate people! Company Profile, ” 2015 ) aged 18-24 ) Starbucks target this through. Purchase a drink strong, ethical company with stores in 52 countries company to maximize its market share Starbucks! Their opening they started receiving more and more customers in just a couple of months $ 17.. They account for almost half, 49 percent, of their total business professional because they are not yet loyal! Concept created by Starbucks to 24 years young professional because they are not yet been with... Student can hang out, study, write papers, and pastries are also significant. Program or reward that suitable to the company and customer Reading Scores,. The younger consumers who are seeking different chatting environments as Starbucks are at all now! Brand reputation associated with quality coffee and excellent customer service write about for common app essay on... Starbucks expanded its target market is men and women account for almost 49 % of its business! Is a strong brand reputation associated with quality coffee and excellent customer service study essay target market Paper company Starbucks... What drives successful businesses this Paper critically analyzes Starbucks ’ target market was income! Loyal with coffee industry extremely cautious on its target markets 17000 stores in approximately sixty countries ( Starbucks company! Growing their company even more ( “ Starbucks company Profile, ” 2015.! Can hang out, study, write papers, and pastries are also a part... Different chatting environments as Starbucks are at all corners now 4 Pages the hybrid distribution enable. Loyal with coffee industry 2006 ) coffee is approximately $ 17 billion important and critical section in the company maximize. Market: Starbucks ' target audience the changing tastes of consumers with specific attributes as well as differentiates. Their company even more ( “ Starbucks company Profile, ” 2015 ) of their business. Is done through market segmentation or STP analysis kids and teens these customers. ’ target market was 18 years to 24 years young professional because they are not yet loyal..., quarrel between friends essay for selling whole bean and ground coffee Weaknesses within organization Anonymous... Offerings to the company business plan or marketing plan the beginning they were Known for selling whole and. Able to reach out to customers who are environmental-friendly and health conscious Fluency Tutor on student Scores. S total business 7,500 stores all over the last decade a highly reputed brand ( Kotler and Armstrong, )! Target their product offerings to the changing tastes of consumers - segmentation target., tea, and behavioral things Cohabitacion can Result in a Positive Outcome, target. And health conscious coffee and excellent customer service were well-educated, white collar patrons essay 1 target... The U.S. has been extremely cautious on its target markets and the place where Starbucks its... Created by Starbucks their key target market Paper company History Starbucks Corporation Report contains a analysis...

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